Designing

About monday CRM
monday CRM is a fully customizable, flexible no-code CRM for teams of any size. It can be implemented within minutes, empowering business owners and sales teams to manage every aspect of their sales cycle and customer data in one centralized place.
The Challenge
Designing the first monday.com product
In 2021, I joined a small team at monday.com to lead the design of a new groundbreaking CRM product. Starting with no existing product or market fit, our target goal was to launch within a year.
Thanks to exceptional teamwork, we successfully launched in 2022, receiving immediate positive feedback and gaining strong momentum. I played a key role in shaping the vision and strategy, designing all major product components, and driving UX and design excellence.


The Impact
monday CRM becomes
a category leader
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monday CRM Ranked #4 in CRM Software by G2
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From 0 to 25,000 paying accounts in 2 years
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Design team grew from 1 to 4 in 2 years
Some of the
features I designed
