Brandlight agentic design system
The agentic design system at Brandlight.ai, where design ships production React instead of specs.
Selected work
Bizzy - AI business expense tool for freelancers
Side project: how I built Bizzy, an AI expense app for Israeli freelancers. From sheets pain to a zero-cost, scale-ready MVP with CPA reports and Google Drive sync. Project ended.
monday CRM
Founding product designer for monday sales CRM. Led design from first concept through launch and hyper-growth to $100M ARR in three years.
Project time tracker
A Figma plugin that tracks time on projects inside the design file, so freelancers and teams can log hours without leaving their workflow.
monday CRM email campaigns
Led design vision for monday CRM email campaigns: polished, on-brand emails in minutes, shaped with engineering from prototype through launch and growth.
monday CRM quotes and invoices
Rebuilt monday CRM invoicing into an industry-standard Quotes & Invoices experience. Satisfaction rose from 3.3 to 4.2, discoverability grew 12%, and retention grew 8%.
Design War Room, Portfolio Magazine
Portfolio Magazine covered Design Hamal and the Design War Room: building a volunteering community of 1,000 designers for aid and advocacy projects.
monday CRM data import
Redesigned the monday CRM import flow that brings most users in from spreadsheets. Completion rose from 40% to 92%, and overall experience improved by 22%.
How a small UX change made a huge impact
A Tel Aviv University talk on how a focused UX change can move product outcomes, with lessons from real product work.
Holiday llamas on monday dashboards
On the dashboards domain at monday, I gave our llama widget a holiday outfit for the first time. It stuck: users came back each year to see the llamas dress up for the season.
monday dashboards
Designed data-rich monday dashboard widgets for complex, high-frequency datasets, optimizing for clarity, responsiveness, and usability at enterprise scale.
monday Gantt
Designed an industry-standard Gantt for monday.com Work OS: powerful enough for enterprise waterfall planning, clear enough for everyday teams.
Tribu app
Led design for Tribu's volunteering platform: two native apps and a CRM that logged a record 11 million volunteering hours within one year of launch.
Creative works
A decade in advertising as creative director at TBWA, Young & Rubicam, and Gitam BBDO, including campaigns for Super-Pharm, AIG, and Toshiba.
